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STX proudly announced today that the company will debut the new Xform 3 Putter, the first mallet of the Xform Series, at the upcoming 2012 Demo Day and PGA Merchandise Show.


The Xform 3 Putter exemplifies the Xform Series by pairing cutting edge aesthetics with high performance insert technology. The tour inspired mallet features a cleanly milled alignment rail for increased accuracy. The design also features extreme perimeter weighting for the ultimate in forgiveness.


According to STX Director of Golf Steve Henneman, “The Xform 3 combines cutting edge design with perimeter weighting and industry leading insert technology to produce what we believe will be a front runner of the Xform Series.”


The Xform 3 Putter is center shafted to add visual confidence at address. As with the entire Xform Series, this contemporary mallet is milled from 303 Stainless Steel. The stylish head is complimented by a glare free, soft satin, finish and distinct milling lines to create a rich texture. The Xform 3 Weighs in at 355 grams with 3-degrees of loft and a 71-degree lie angle. This artistically sculpted, high performance mallet is available in both left and right handed models with lengths of 34-inches and 35-inches.


The Xform Series is available in two distinct feels. For golfers who prefer a softer feel, STX developed a highly engineered thermoset insert that promotes the highest coefficient of friction in the game to maximize forward spin and provide unparalleled feel.

And, for the traditionalists who want the sound, feel and response of machine stainless steel, STX offers its Xform putters with a 100% stainless steel face, featuring a Deep Diamond mill pattern that increases friction while producing the soft feel desired by the best players in the game.


The new Xform Series, as well as the entire STX line will be showcased at the upcoming 2012 Demo Day and PGA Merchandise Show. The tenth annual PGA Demo Day will be held on Wednesday, January 25th at the Orange County National Golf Center. STX will be prominently positioned on the large putting green during the entire demo day. The company welcomes all PGA Members, retailers, and members of the media to come by and putt with of the new 2012 Xform models featuring STX’s latest face technology.


Within the Orange County Convention Center during the 2012 PGA Merchandise Show, the STX booth #815 is conveniently located in the Equipment Hall two rows from the main stage. The company will be exhibiting from Thursday, January 26th to Saturday, January 28th.


About STX:


The STX journey to produce world class, technically superior equipment began in 1970.  Our mission is to offer products and choices that go beyond industry standards and conventional thinking.  Our quest is to always pursue unprecedented feel and performance in each and every detail.  When you choose STX, you can trust that we believe in your passion for the game just as much as we believe in the equipment with which you play. So join us on this journey…  The Time is Now.


For More Information:


For media information, contact Tracy Nackel at 760-420-1602 ( or Vanessa Price at 714-544-6515 or ( Visit the company website, and become a fan on Facebook for more information